Joy to be Wild by &

Category: Nu nippon

  • NÜ Nippon Chapter Two

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    “Who Are Ü?” the man asked, his voice so theatrical I could almost hear the umlaut. I didn’t answer right away, but it didn’t matter. He continued, “At NÜ Nippon, it is our pleasure to Burn for Ü. We bring together the finest resources from countless places to craft the most opportune moments for your…

  • NÜ Nippon chapter 1: Joy in Japan

    NÜ Nippon chapter 1: Joy in Japan

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    On the ANA flight to Tokyo, the trip stopped feeling like a YouTube binge and started feeling real. The unfamiliar meal in front of me—fresh and exotic by my pitiful American standards—wasn’t enough to rouse my appetite. I nibbled, slept fitfully, and tried to hit snooze on the ‘menty b’ that had been knocking at…